Top Blogger with a 100 Million Hits

There are blogs that are popular, with thousands of hits every day; there are plenty more that are not so hot, lucky to get 10 page views a week. Then there is Xu Jinglei's blog, which can pull in visitors at a rate of more than 100 every second.

The Chinese actor-director has been declared the world's most widely read blogger, with more than 100m page views in less than two years.

Xu Jinglei recorded her 100-millionth hit last week, according to the Beijing News, and did so without writing about sex or kiss-and-tell stories - but focusing on her work and day-to-day life. Xu, 33, started posting in October 2005 on sina.com.cn. Last year, as the popularity of her site began to mushroom, she published a book of blogged articles.

Blog search engine Technorati said that last year Xu's blog recorded the most incoming links on the internet. Huang Ke, an analyst with Sina, told Reuters that Xu's website had had 2m hits since July 12 - the day she broke the 100m mark. Writer Han Han, ranked second by Sina, will soon exceed the 100m mark too.

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